Research Article

AuthorsJeff Wahl; Kara Walker;
Pos./Org.Instructor Faculty of Global and Community Studies, School of Tourism Management, Capilano University; Chair & Instructor, Faculty of Global and Community Studies, School of Outdoor Recreation Management, School of Tourism Management, Capilano University
Abstract

Conferences and exhibitions are important events that are associated with a range of positive impacts for attendees and other stakeholders on different scales. However, recent external disruptions such as COVID-19 and other global environmental and economic uncertainties have led to an increase in virtual and hybrid meetings. As virtual and hybrid events have increased, the ongoing value of in-person conferences and exhibitions has become less clear. This study explores the short-term outcomes and long-term legacies of five national and international conferences held in person at the Vancouver Convention Center, in Vancouver, British Columbia, Canada in 2022. The study also compares the outcomes of conferences that return to the destination annually and those that rotate globally. The analytical framework is informed by the outcome and legacy approach developed by the BestCities Global Alliance, and the United Nations Sustainable Development Goals. The study identifies 47 short-term outcomes and 17 long-term legacies; affirming the value of in-person conferences and conventions. Key outcomes for returning and globally rotating conferences are also identified, as well as suggestions to guide the management and study of conference outcomes and legacies in other contexts.

KeywordsConference, Event, Exhibition, Impacts, legacy, Meeting, Outcome, Post-pandemic
DOIhttps://doi.org/10.63007/DCCQ6329
PublisherSchool of Tourism Management, Capilano University
Document TypeResearch Paper
Publication DateJanuary 2024

Research Note

AuthorsAndreas H. Zins; Mair, Judith; Ntounis, Nikolaos
Pos./Org.Curtin University Malaysia; University of Queensland, Australia; Manchester Metropolitan University, UK
Abstract

This research note offers an insightful analysis of a recent webinar featuring three editors-in-chief from distinct academic journals, specifically focusing on the theme of sustainability within the publishing industry. The webinar invited particular academics to discuss the role of business events. This article provides an in- depth look at the discourse shared during the webinar, highlighting how these leading figures articulate the role of academic publications in advancing sustainable practices. It extends to cover the diverse perspectives presented, the challenges discussed, and the strategies proposed for integrating sustainability more deeply into scholarly communication. It synthesizes the key points and thematic elements that emerged from the webinar, offering readers a comprehensive overview of the discussions and the broader implications for sustainability in academic publishing.

KeywordsAttendees, Networking, Scholarly Insights, Sustainable Practices
DOIhttps://doi.org/10.63007/PVAG8769
PublisherCurtin University Malaysia
Document TypeResearch Note
Publication DateJanuary 2024

Commentary Paper

AuthorsAndreas H. Zins
Pos./Org.Curtin University Malaysia
Abstract

The article explores the intricate idea of “legacy” within the context of business events, highlighting its importance not just for individual events, but also for the lasting influence of an organization. Drawing insights from a study by Schot et al., (2023), and more recent critical voices (Lancaster, 2023; Latham, 2023) it underscores the importance of aligning associations’ missions with destinations’ marketing strategies. The role of destinations as enablers in the legacy-building process is highlighted, with a call to prioritize legacy discussions within associations. The article further explores Sarawak’s vision of becoming Borneo’s Legacy capital for business events, detailing legacy impact approaches in Copenhagen and Vancouver. Business Events Sarawak’s (BESarawak) commitment to fostering legacies is showcased through the BESLegacy framework, which aligns with Sarawak’s key areas and the UN’s Sustainable Development Goals (UN SDGs). Instruments like the Anak Sarawak Award and the Legacy Ambassador Programme are highlighted as tangible tools for recognizing legacy impacts. The article concludes with case studies of significant conferences and the contributions of individuals emphasizing the broader impacts of business events in Sarawak.

KeywordsAnak Sarawak Award, Legacy Ambassador, Legacy-building, Sustainable Development Goals
DOIhttps://doi.org/10.63007/XBBU8389
PublisherCurtin University Malaysia
Document TypeCommentary Paper
Publication DateFebruary 2024

Research Paper

AuthorsAmélie van den Akker *; Santusha Felipa; Merel Jansen; Pia von Putbus; Marleen Schuit
Pos./Org.Hotel Management School Maastricht
Abstract

In the evolving landscape of the meeting industry, particularly in the wake of the COVID-19 pandemic, understanding the future demand for external meeting venues has become crucial. This article delves into the findings of a comprehensive study conducted by the Hotel Management School Maastricht in collaboration with the International Association of Conference Centers (IACC). The research was driven by the need to identify current trends and factors influencing the demand for meeting venues in a decentralised work environment. To achieve this, a mixed-methods research approach was employed, encompassing both quantitative and qualitative methods. An online survey targeting high-level managers in large multinational companies was conducted to gather insights on their perspectives on the future usage of external meeting venues. Complementing this, semi-structured interviews were conducted with clients of IACC venues to delve deeper into specific needs and expectations for future business events. This article presents an analysis of these findings, offering a comprehensive view of the shifting dynamics in the meeting industry and providing actionable recommendations for stakeholders to adapt to these changes effectively.

KeywordsBusiness Conferences, Industry Trends, Pandemic Impact, vent Management, Venue Analysis
DOIhttps://doi.org/10.63007/ZQQL4555
PublisherHotel Management School Maastricht
Document TypeResearch Paper
Publication DateNovember 2023

Practitioner Report

AuthorsBettina Reventlow – Mourier
Pos./Org.Copenhagen Convention Bureau / Copenhagen Legacy Lab Jens Degett, Scientific Journalist
Abstract

This article represents Copenhagen Legacy Lab’s (CLL) strategic approach towards creating positive outcomes and long-term impacts from congresses and events. The website of CLL is an open-source platform for associations and industry professionals that showcases methods, tools, and materials including digital testimonials and case studies supporting prioritized strongholds of Copenhagen (‘Green Transition’, ‘Life Science, and IT Communications and Technology’). This article presents a case from all three strongholds that have applied CLL’s strategic and systematic approach towards legacy building. The aim of the approach is to identify a shared objective and inspire congresses and events to develop and commit to activities that potentially leave positive outcomes and long-term impacts. The activities will be evaluated based on inspiration from the Theory of Change and the EU Commission’s approach towards ‘Social Impact Measurement’.

Keywordsimpact, legacy, Value Creation
DOIhttps://doi.org/10.63007/HCBD3353
PublisherCopenhagen Convention Bureau / Copenhagen Legacy Lab Jens Degett, Scientific Journalist
Document TypePractitioner Report
Publication DateSeptember 2023

AuthorsMike Cannon
Pos./Org.Owner, Mike Cannon Business Events – Asia Pacific (MCBE)
Abstract

The paper is to provide a greater understanding of the bidding process to convention bureaux team members outside the field of bidding, allied supporters such as suppliers and government aka ministry, and students of business events (BE). The paper discusses about the bidding challenges, and importantly, the key benefits of winning the bid to the convention bureaux of the world, to society, and of course the community of a destination. The story is naturally bigger than this paper provides. For example, this study is developed from a 90-minute PowerPoint presentation and workshop developed by the author.

KeywordsBusiness events, Convention Bureau Environment, ICCA, Sarawak Convention, Tough Bid
DOIhttps://doi.org/10.63007/MSKK1250
PublisherAsia Pacific (MCBE)
Document TypePractitioner Report
Publication DateSeptember 2023

AuthorsMike Cannon
Pos./Org.Owner, Mike Cannon Business Events – Asia Pacific (MCBE)
Abstract

The paper is to provide a greater understanding of the bidding process to convention bureaux team members outside the field of bidding, allied supporters such as suppliers and government aka ministry, and students of business events. The paper talks about the bidding challenges, and importantly, the key benefits of winning events such as these, to the convention bureaux of the world, to society, and of course the community of a destination. The story is naturally bigger than this paper provides. For example, this study is developed from a 90-minute PowerPoint presentation and workshop developed by the writer.

KeywordsBusiness events, Convention Bureau Environment, ICCA, Sarawak Convention, Tough Bid
DOIhttps://doi.org/10.63007/QNZX2250
PublisherAsia Pacific (MCBE)
Document TypePractitioner Report
Publication DateSeptember 2023

Communication Brief

AuthorsMette Lindberg
Pos./Org.CEO of UIA World Congress of Architects
Abstract

The UIA World Congress of Architects 2023, held in Copenhagen, marked a pivotal moment in architectural history. Themed “Sustainable Futures – Leave No One Behind,” it attracted over 6,000 delegates from 135 countries. The event showcased innovative approaches to sustainable architecture, aligning with the United Nations’ 17 Sustainable Development Goals. A highlight was “The Copenhagen Lessons,” ten principles for sustainable development, emphasizing inclusivity, environmental responsibility, and resource efficiency. The congress fostered global collaboration among architects, researchers, and policymakers, highlighting the importance of stakeholder engagement, impact monitoring, and legacy building. It set a new standard for future architectural practices, emphasizing sustainable, equitable, and regenerative development. This congress is a crucial step towards a more sustainable architectural future, with its influence expected to resonate until the next congress in Barcelona in 2026 and beyond.

KeywordsArchitectural Sustainability, Environmental Design Strategies, Global Architectural Collaboration, Green Building Principles, Urban Development Innovations
DOIhttps://doi.org/10.63007/LJNM9022
PublisherUIA World Congress of Architects
Document TypeCommunication Brief
Publication DateNovember 2023

Industry Viewpoint

AuthorsBirgit Pacher*; Christopher Roerig; Prof. Dr. Michael-Thaddaeus Schreiber; Tilman, Naujoks
Pos./Org.Original whitepaper published by GCB German Convention Bureau
Abstract

Moments when something new arises. Conferences, congresses, and events serve as platforms for exchanging experiences and ideas. They promote innovation, facilitate knowledge transfer, and further education and training. They foster international understanding. They reflect both international and national society and provide impetus for political, economic, scientific, and social processes. The event ecosystem also undergoes sustainable changes in response to global shifts that influence the conditions within which the industry operates. The innovation network Future Meeting Space (FMS) has been examining and discussing this continuous transformation since 2015. Based on this research, as well as other sources, the present white paper, considering all stakeholders in the event ecosystem, illustrates what a sustainable environment for business events might look like and the importance of these events for the development of regions and cities. It also analyzes the demands that business events place on destinations, locations, and the stakeholders involved today and even more so in the future, as well as the necessary conditions.

KeywordsInnovation, International Understanding, Knowledge Transfer, Sustainable Environment
DOIhttps://doi.org/10.63007/RGGA5283
PublisherGCB German Convention Bureau
Document TypeIndustry Viewpoint
Publication DateNovember 2023