A look at the concept of 'legacy'
The latest edition of the International Journal of Business Events and Legacies, Volume 2, Issue 1, focusses on the evolving events industry, with articles covering various aspects, from academic perspectives to critical commentaries, and from stakeholder insights to the core concepts of legacy and impact. Among the notable articles published in the journal, one titled ‘How to Define (Your) Legacy?’ takes us on an exploration into the concept of ‘legacy.’
Authored by the Head of the Convention Bureau at The Hague & Partners, Bas Schot, together with colleagues Adam Bags (Creative Director & Founder of Soaring Worldwide) and Rosa Sipkema (International Marketing Communication Advisor at The Hague & Partners), the academic paper recognises the prevalent ambiguity surrounding the notion of legacy, emphasising its importance for organisations aspiring to create lasting impacts. It explores the challenges in measuring intangible and enduring impacts, particularly in the context of association events.
The authors argue that association events, while instrumental in fostering global change and success, do not inherently provide a legacy. Instead, the paper asserts that the legacy must be derived from the association itself, making it an organisation-driven endeavour.
The paper also explores the intricate relationship between events and association legacies, acknowledging that events can support association legacies. It highlights the need for strategic facilitation and collaboration among various stakeholders to ensure the success of events and their potential to contribute to lasting legacies. The research note concludes by asking for more studies and practical investigations to better understand what legacy means in different contexts.
In addition to the theoretical exploration, ‘How to Define (Your) Legacy?’ presents findings that shed light on how legacy is perceived, pursued, and measured within the international association sector, providing valuable insights for practitioners and researchers in the business events industry.
Read the full paper now at https://ijbelegacy.com/publication/volume-2-issue-1/