Academic Papers

AuthorsMartin Fullard
Pos./Org.Associate Director at Davies Tanner
Abstract

First published in 2021, The Business of Events: Global Destination Report by Davies Tanner is an annual survey of the leading global business events destinations, including National Tourism Organisations and Convention and Visitor Bureaus. The Business of Events: Global Destination Report was commissioned by brand communications agency Davies Tanner and conducted by SFA Connect to establish how the industry has changed since 2019. The research focused on funding, sentiment, and legacy to demonstrate to governments and policymakers the benefits of having a strong and supported business events sector. The survey was conducted in the summer of 2022 among more than 1,100 destination respondents, most of whom worked in small teams of between three and five people. In summary, the report suggests that the sector is being taken more seriously by governments around the world, that funding has broadly remained stable, and that there is an enhanced focus on the legacy of events. There is an indication of a decline in international events, but to date, this has been compensated by an increase in domestic events. The information included in the report can be used to influence government departments, public sector bodies, policymakers and influencers on the benefits of having a solid and well-supported business events sector to both national and local economies and broader society.

KeywordsAssociation, Business events, Business Travel, Conference, Congress, Destination, Hospitality, Incentive Travel, Meetings, Tourism
DOIhttps://doi.org/10.63007/BBLP9660
PublisherAsies Tanner
Document TypeAcademic Paper
Publication DateSeptember 2023

AuthorsBas Schot; Adam Baggs; Rosa Sipkema
Pos./Org.Head of Conventon Bureau at the Hague & Partners; Creatve Director & Founder, Soaring Worldwide; Internatonal Marketng Communicaton Advisor, The Hague & Partners
Abstract

This paper explores and questions the diverse interpretations and understandings of the concept of “legacy” across various organizations and individuals. A recurrent theme encountered is the perception of legacy as the ultimate goal. Many organizations, associations, and individuals aspire to create a lasting impact and indelible influence in their respective domains, a feat equated with legacy. As an instrumental tool for fostering global change and propelling success into the future, association events are asserted to have immense strategic potential. However, they do not provide a legacy in their own right – ultimately and most importantly, the legacy must be derived from the association itself.

However, the paper recognizes that events can support association legacy; it highlights that realizing an event’s full potential does not occur in isolation. There is a need for strategic facilitation in various ways across many stakeholders. Whether this involves the creation of the perfect physical environment for individuals to gather, providing guidance, the allotment of necessary resources, or even financial support, crucial groundwork must be laid to ensure the success of these events.

Any legacy programme’s establishment and ultimate success should be noticed and appreciated. Indeed, the paper advocates for initiating these programmes from the top level of an organization, as strategic direction is fundamental to their success. Furthermore, given the long-term nature of legacy, measurements should consider a broader perspective and not strictly adhere to typical short-term outlooks. This challenge is how to accurately measure these long-term strategic goals, especially when these goals need to be time-based, a major problem identified in the paper. Thus, careful consideration must be given to the metrics and indicators used.

KeywordsAssociation Impact, Event Strategy, Global Change, Long-term Goals, Measurement Challenges, Strategic Outcomes
DOIhttps://doi.org/10.63007/TIUH6477
PublisherConvention Bureau at The Hague & Partners
Document TypeAcademic Paper
Publication DateSeptember 2023

AuthorsAndreas H. Zins
Pos./Org.Director, The Regenerative Living Lab for Sustainable Tourism
Abstract

The convention and events industry has a unique opportunity to make a positive impact in an era when sustainability and environmental consciousness are gaining paramount importance. Convention bureaus, as key players in this industry, have a crucial role to play in promoting and fostering sustainability practices. This article explores the influence convention bureaus wield in shaping a sustainable event industry, examining their role, initiatives, challenges, and the potential benefits of their efforts. Convention bureaus serve as intermediaries between event organisers and destinations, providing support and resources to navigate the destination and engage with local suppliers. The Strategic Alliance of the National Convention Bureaux of Europe recognises the urgent need for transformative change and is committed to sustainability efforts. They advocate for action, collaboration, and alignment with international goals and initiatives. Convention bureaus can implement certification programs, provide education and training, and foster collaboration and partnerships to drive sustainable initiatives. Sustainable practices offer benefits such as reducing environmental impact, promoting social responsibility, and creating economic opportunities. However, challenges include financial constraints, lack of awareness, and measuring impact and accountability.

KeywordsEnvironmental Impact, legacy, Responsible Events, Strategic Alliance, Sustainability Practices
DOIhttps://doi.org/10.63007/WKNG4323
Publisher The Regenerative Living Lab for Sustainable Tourism
Document TypeAcademic Paper
Publication DateOctober 2023

Industry Papers

AuthorsShawna McKinley
Pos./Org.Principal at Clear Current Consulting
Abstract

This article examines the challenges of assessing environmental claims and avoiding misleading information. The article explores the complexities of net zero and emphasises the significance of frameworks such as the Science Based Targets initiative (SBTi) and the Race to Zero. SBTi ensures adherence to scientific guidelines and specific activities, while Race to Zero mobilises organisations to achieve net zero by 2050. The article highlights the High-Level Expert Group on Net- Zero Emissions Commitments of Non-State Entities, which provides criteria to reduce greenwashing risks. It emphasises the need to transition from voluntary commitments to regulated requirements. The article urges organisations to act, collaborate, and evaluate net zero claims using credible tools. It warns against being climate bystanders and emphasises the importance of participation, ambition, and addressing greenwashing to meet the climate challenge.

KeywordsAccountability, Credibility, Environmental Claims, Science-based Targets
DOIhttps://doi.org/10.63007/EGJI4155
PublisherClear Current Consulting
Document TypeIndustry Paper
Publication DateJuly 2023

AuthorsKai Hattendorf; Christian Druart
Pos./Org.Managing Director / CEO at UFI; Research Manager, UFI
Abstract

In 2022, several countries, including Colombia, France, Saudi Arabia, Spain, and Türkyie, surpassed the average performance, and the UK is projected to do the same in 2023. Approximately half of companies observed a stable or increased operating profit in 2022 compared to 2019, which is set to rise in 2023. However, high percentages of companies in China, Germany, and Italy anticipate losses for 2023. An interesting shift in business concerns was seen from the impact of COVID-19 in 2022 to internal management challenges in 2023. The most pressing areas within this are Human resources, business model adjustments, and finance. The impact of digitalisation and economic conditions also emerged as important issues. Conversely, China continues to prioritise the impact of the pandemic.

KeywordsBusiness Challenges, Business Performance Forecast, Digital Transformation Impact, Economic Outlook, Profit Trends
DOIhttps://doi.org/10.63007/PGID9323
PublisherUFI
Document TypeIndustry Paper
Publication DateJuly 2023

AuthorsNikki Walker
Pos./Org.Global Vice President Engagement – Associations & Communities, MCI
Abstract

The Association Engagement Index (AEI) is a global benchmark study that assesses the performance and relationship strength between associations and their members. The 2022 edition, involving 51 associations and over 12,700 responses, reveals a moderate level of engagement with an Index Engagement Score of 88. The results emphasize the need for associations to focus on younger audiences, personalize experiences, and leverage technology to enhance engagement and meet evolving needs.

Keywords3Cs of Engagement, Association, Benchmark, Choice, Content, Customization, Data, Digital, Engagement, Gen Z/Millennials, Healthcare, In- person, Index, Infographics, Insights, KPI, Members, Omnichannel, Personalization, Relationship Strength, Report, Study, Trade Organization, White Paper, Young Generation, Young Professionals
DOIhttps://doi.org/10.63007/DIAK9808
PublisherAssociations & Communities, MCI
Document TypeIndustry Paper
Publication DateSeptember 2023

AuthorsDr Aaron Tham
Pos./Org.Lecturer, University of the Sunshine Coast
Abstract

Business event legacies are widely promoted, but academic research remains in its infancy. This industry viewpoint seeks to excavate business event legacies from websites of member destinations within the Best Cities Alliance, given that it claims it is a network of best practices related to impacts and legacies. It was observed that 8 out of the 12 destinations feature legacies on their websites and that environmental legacies were the most frequently listed areas of impact. Interestingly, social legacies were identified more often than economic legacies, even though some of these indicators suggest that changes may only be realised in the long-term future. Most of the exemplars of Best Cities Alliance destinations also showcase business event legacies in situ rather than considering how pre- and post-event legacies can be intentionally designed. Derived from the outcomes of this industry viewpoint (or the lack thereof) has led to the development of a process approach to business event legacy consideration and operationalisation.

KeywordsCommunity Involvement, economic impact, Infrastructure Development, Intellectual Capital, Tourism Boost
DOIhttps://doi.org/10.63007/TTOM8964
PublisherUniversity of the Sunshine Coast
Document TypeIndustry Paper
Publication DateSeptember 2023

Special Notes

AuthorsDušan Borovčanin
Pos./Org.Chief Executive Officer, Serbia Convention Bureau, Vice Dean, Singidunum University
Abstract
Keywords
DOIhttps://doi.org/10.63007/XXAG7384
PublisherSerbia Convention Bureau, Singidunum University
Document TypeSpecial Notes
Publication DateOctober 2023