International Destination Competitiveness Forum 2023

PASSION DRIVES LEGACY by Amelia Roziman (CEO Business Events Sarawak)

  • Sarawak has gained global recognition for measuring business events via both economic impact and legacy impact
  • Sarawak is the first destination in Malaysia and one of a handful in the world to measure the holistic contributions of business events and was accepted by the Sarawak Government as one of six key economic sectors targeted for growth
  • Since implementing legacy impact in 2019, Sarawak has discovered the 3 Ps of Legacy Impact Success
  • True to the abstract’s title, Passion Drives Legacy, Sarawak introduces the International Journal of Business Events and Legacies, a passion project that now serves as a global education and collaboration platform for business events and legacy impact.

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